Whether you own one short-term vacation rental or a slew of boutique hotels, we know how beneficial influencer marketing is for luxury property owners to be able to promote their properties to a wider audience. We’ve learned how to find an influencer that’s a good fit for you, and how to watch out for red flags within the industry, it’s time to draw up a contract! Creating a contract requires clear communication, transparency, and attention to detail to ensure both parties are on the same page.

Here are some key elements to consider when drafting a contract between an influencer and your vacation rental or hotel:

1. scope of work

The contract should clearly identify the parties involved and outline the scope of work that the influencer will be responsible for. This includes the type of content they will be creating, the platforms they will be promoting on, and the length of the partnership. It is also essential to specify the number of posts or stories the influencer will be creating.

2. compensation

Clearly laying out compensation, the payment schedule, and any additional covered expenses such as travel or accommodations (which is an important perk to offer!) is crucial in a good contract. There may be some negotiating involved, so come prepared with what you are and are not willing to budge on, such as the number of comped nights and what amenities are included.

3. intellectual property rights

Who will own the content created by the influencer? Just you? Both of you? One of the perks of partnering with an influencer is to gain access to first-hand high-quality content of your property, so you will want to make sure this is laid out clearly in your contract. This includes the rights to use the content, the duration of the license, and any restrictions on the use of the content.

4. brand guidelines

As always, you want the voice of the influencer to remain authentic to his or her audience. However, you may have a few specific brand guidelines that the influencer must follow such as tone of voice and messaging. Lay out any dos and don'ts to ensure that the influencer's content is a good partnership between their brand and yours.

5. performance metrics

Because you identified your goals (*link to blog about what to do before reaching out to and influencer) before reaching out to an influencer, you can now clearly state the expected engagement rate, reach, and conversion rates in your contract. It is also essential to specify the consequences if the influencer fails to meet these metrics.

6. termination clause

We always hope for the best, but sometimes things happen. A strong contract will include a termination clause that outlines the conditions under which the contract can be terminated. This includes the notice period, the reasons for termination, and any penalties for breach of contract.

Influencer marketing isn’t going anywhere, in fact, the industry continues to grow every year.

74.5% of marketers are using influencer marketing today, and that number is expected to hit 88.7% by 2026.

By investing time in finding the right influencer for your property, and creating a clear and concise contract, you will surely reap the benefits of this highly effective marketing strategy.