Marketing Strategy & Execution
Hiring Sawgrass means you’re partnering with a team that has specialized knowledge and experience, enabling them to execute your vision to connect with your target demographic. Utilizing the latest marketing technologies and trends, such as AI and influencer marketing, we maximize your return on investment, using both creative and data-based decisions to craft compelling messages sent to the right marketing channels to target the right customer. That way you can rest easy knowing there are no gaps in your marketing plan or funnel.
It’s time to invest in your brand by building a cohesive marketing plan with a team that is HubSpot certified and has over 30 years of combined marketing experience. Allow us to make sure your brand doesn’t live at the bottom of a search page, but experiences peak performance in the capable hands of our industry experts.
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<p class=accTitle>BOUTIQUE</p>
<p> 6 month partnership </p>
<p>Ideal for stays that need marketing expertise without the hassle of staffing or taxes. Share your most dire needs and we’ll execute for you quickly and confidently. </p>
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<p>Starting at<span>$4,500</span></p></div></div><div class=luxe>
<p class=accTitle>LUXE</p>
<p> 9 month partnership </p>
<p>For those with a grand vision who are invested in seeing it come to fruition. We’ll work through a strategy, monitor with social listening, and deliver results - and your dream.</p>
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<p> Starting at<span>$5,500</span></p></div></div><div class=platinum>
<p class=accTitle>PLATINUM</p>
<p> 12 month partnership </p>
<p>For the visionary who values long-term success and builds upon a solid foundation. This package secures our full marketing team including a dedicated account manager to answer your company’s every marketing need.</p>
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<p> Starting at<span>$7,500</span></p></div></div>
Branding
We specialize in creating cohesive and impactful brand identities designed to communicate your story, values, and aesthetics while targeting your desired customer demographic. A collaborative effort, we work closely with you to create a bespoke brand that stands above all competition, increasing brand loyalty through consistency and establishing a high value for your product or service. We are uniquely qualified to get to know your clientele, so we can work towards positioning your branding to reflect the value, quality, and exclusivity you offer while speaking to your customer’s deepest desires.
Part of going through the branding (or rebranding process) is making sure you understand your brand because if you don’t, your ideal client won’t either. We help you find clarity to create a cohesive and impactful brand identity that communicates your story, values, and aesthetics that can then be targeted to your desired customer.
As you become more clear on who you are, we work to get to the heart of your message, creating consistent content that will increase brand loyalty and establish a high value for your product or service.
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<p class="accTitle">VIP Day</p>
<p>Are you ambitiously impatient and want a custom, professional brand in a flash? This package is for you and includes a primary logo, sub mark, color palettes, and type sets, With two rounds of revisions, we'll create an exceptional brand that will get you started.</p>
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<p>Starting at</p>
<p>$3,000</p>
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<p class="accTitle">Micro Branding</p>
<p>Are you just getting started but need an elevated brand to boost your nightly rates and attract your ideal guest? This package is for you and includes a primary logo, secondary logo, submark, color palettes, type sets, and three business card options, With three rounds of revisions, we'll create an elegant brand that exceeds your expectations.</p>
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<p>Starting at</p>
<p>$5,000</p>
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</div><div class="platinum"><p class="accTitle">Positioning & Guide</p>
<p>Create a brand that stands above the competition and begins with an intimate connection with your guests. Using the StoryBrand and Design Thinking methodology, we’ll speak to your guest's deepest desires with bespoke branding. This package includes a branding strategy session, value positioning statements, a primary logo, secondary logo, submark, supporting pattern, color palettes, type sets, three business card options, and brand guide. With four revisions, we'll create a unique brand that goes above and beyond.</p>
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<p>Starting at</p>
<p>$7,000</p>
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Website Design
Your website is your potential client’s first glimpse into who you are and what you offer. You only have one shot to impress and inspire, to capture your ideal clientele’s interest and intrigue. At Sawgrass, our team specializes in thoughtfully curating alluring photography and creating a persuasive narrative that is sure to leave your ideal client hooked and wanting more. Our collaborative approach means you work closely with our CMO and intimate team to not only create a visually appealing site using Squarespace or WordPress, but one that utilizes SEO to ensure you appear at the top of the search page, effectively converting visitors into leads for your business.
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<p class="accTitle">Single Page</p>
<p>Our streamlined single-page website package is perfect for individuals or businesses looking for a compact digital presence or a refresher for one page of their site. Featuring responsive design and seamless user experience, this solution elegantly showcases your content in a way that captures visitors on the very first page. </p>
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<p>Starting at $4000</p>
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<p class="accTitle">3-5 Pages</p>
<p>Ideal for growing businesses, our 3-5 page website package provides a comprehensive digital platform to showcase various aspects of your brand. This package can include a home page, about page, service/product pages, and a contact page, each designed for maximum engagement and conversion.</p>
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<p> Starting at $6000</p>
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<p class="accTitle">6+ Pages</p>
<p>Catering to larger businesses or those requiring extensive content display, our 6+ page website package is a robust solution to build your extensive digital footprint. With flexibility to cover multiple products, services, blogs, and more, this package offers depth, functionality, and a dynamic user experience.</p>
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<p>Starting at $8000</p>
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Additional Services Like…
SOCIAL MEDIA MANAGEMENT & STRATEGY
EMAIL MARKETING
INFLUENCER & PARTNERSHIP MARKETING
CONSULTATIONS
CONTENT CREATION
blogs / video / photo
Social Media Management
The power of social media is undeniable. It allows you to directly connect with new audiences, curate a custom message, and broadcast live updates to your most loyal brand ambassadors. Social media is our primer to attract future guests and book reoccurring stays. We'll use the unique appeal of each property on Pinterest, Instagram and Facebook organically and paid to garnish new bookings.
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Email Marketing
There are always new channels popping up claiming to be the best way to market to your target audience, but email marketing remains one of the most effective ways to reach your audience with one of the highest ROIs out there. If you’ve struggled with knowing how to build your email list or how to design an attractive email that will ensure a high open and click through rate, this package is for you. Upping your email marketing strategy can effectively maintain customer engagement, build brand loyalty, and drive conversions. Allow us to level-up your email marketing efforts with custom email template designs, campaign creation, essential performance tracking and more to ensure you get the most ROI possible.
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Influencer & Partnership Marketing
Leverage the power of social proof with the most cost-effective way to reach your target audience: our comprehensive Influencer Marketing Service. We connect your brand with top-tier influencers in your industry to amplify your reach, enhance brand awareness, and drive engagement. Our full-service approach includes influencer identification, campaign strategy and execution, content creation support, and ROI tracking, ensuring an authentic connection between your brand and its audience.
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Consultations
Reserve weekly consulting sessions to evaluate what areas of your business need the most assistance and prioritize which marketing project you’d like to tackle first. If you are looking to drive your business’s growth and enhance your brand’s marketing positioning, our intimate team will provide personalized strategies, from comprehensive market research and competitor analysis to developing and implementing effective marketing plans. Whether you're a startup seeking direction or an established business looking to innovate, our expertise is your resource for sustainable success.
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Media & Content Creation
Have your photography and videography tell a story and connect with your guests on a personal level. Our team will manage creative direction and talent so you'll get the most use out of your marketing imagery. We shoot with social media, web development, and email marketing in mind and bring a vision that elevates your brand and new price point.
Our professional photography and videography will elevate your portfolio to a sophistication yet to be seen.
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