We recently had the opportunity to sit down with WOLF WORSTER, founder of SIRRETI- a pioneering force in the ultra-luxury short-term rental (STR) market to hear about what Sirreti is doing to set the bar for the ultra-luxury traveler.

As Valentine's Day approaches, our hearts turn toward the most romantic destinations right here in the USA, places where love feels as natural as a gentle Southern breeze and as genuine as a warm embrace. At Sawgrass, we believe in the power of authentic experiences, so we are sharing some of our favorite destinations that embody our philosophy of hospitality and culture, from the beaches of Hawaii to the snowy forests of New England.

In the ever-changing landscape of travel, understanding the trends, challenges, and opportunities is crucial for anyone looking to explore the world. Recently, I had the pleasure of sitting down with Heather Christopher, the visionary behind HC TRAVEL FIRM, to discuss her journey in the travel industry and her insights into travel trends as we step into 2024.

To captivate Millennials and GenZ audiences (you know the generations who are redefining the travel market), brands must be willing to evolve and redefine their own efforts.  In this article we explore how in today's dynamic digital age, a robust social media presence isn't just a luxury – it's a necessity, and what short term rental owners and managers can do to boost their efforts.

Did you know there’s a new generation that is redefining the travel market? We’re talking Gen Z  and Millenials, adn they aren’t the travelers you’ve marketed to for the past 10 years; they value time outside a traditional office setting and look for careers that can support their wanderlust desires. So how can you shift your marketing strategy to naturally reach them while leaving a lasting impression that will set you apart from the competition? 

We’ve got a few ideas

In the digital age, the way we travel, dine, and explore the world has evolved tremendously, and it's largely because of how intertwined our lives have become with social media. Today, no industry can ignore the profound impact social media has on business operations, least of all the hospitality industry. This is particularly true as millennials, now the largest demographic of travelers, spend an enormous amount of time on these platforms. We are breaking how the rise of social media and social listening has never been more crucial in shaping the future of the hospitality industry and steps you can take to make your property stand out in an oversaturated market.

For many parts of the United States, May marks the beginning of the summer months. School is drawing to a close for another year and the official start of the tourism season kicks off with Memorial Day. As much as we love talking about all things travel and hospitality, for the team at Sawgrass, May is much more than just the kick-off to the busy travel season, and Memorial Day is more than just a reason to find a perfect short-term rental for a weekend away.  As a military spouse-owned company, we want to take a moment to reflect on the passion we feel for the journey of Military families as we observe Military appreciation month throughout all of May.

WIth summer on the horizon, many are starting to make their summer getaway plans. Sometimes the choices feel endless and overwhelming, so we’ve put together a list of the top 10 Luxury Boutique Hotels we think you should consider visiting this summer.

Ecotourism is a form of sustainable tourism that promotes responsible travel to natural areas while minimizing environmental negative impacts and supporting local communities. As the eco-conscious Millennial generation becomes the largest part of the consumer market with the most spending power,  it is not surprising that ecotourism’s popularity is rising. So we’ve put together a list of the top 10 eco-tourism spots from around the world and where to stay when you visit.