Finding the right influencer for your brand is just the first step in an influencer partnership. Once you have identified the influencer you want to work with, there are several things you need to do to ensure a successful collaboration, so we’ve laid out some of the key steps to take once you’ve found the right influencer for your brand.
Read MoreHowever, influencer marketing is only as good as the influencer you partner with. It can be a challenge to find the right influencer to attract the right clientele to your property. But don’t worry, we’ve got some tips you can implement to help you find the best influencer to boost your vacation rental marketing strategy today.
Read MoreWhat if you could optimize all of your marketing efforts to increase your booking rate while improving your guest experience and operations - with one platform? Sounds too good to be true right? Well, the future is here for the hospitality industry and it's time vacation rental management companies took full advantage of AI. Social listening provides your insight into what guests are saying about your properties by monitoring and tracking mentions of your brand name, related topics, and even competitors. This level of understanding helps you pinpoint critical areas of discontent from your guests while also recognizing features and amenities that make you stand out against other properties! By navigating over 150 million conversations, published articles, and internet data you'll be empowered to better understand your guests and create an exceptional experience tailored specifically for them.
Read MoreIdentifying and connecting with your ideal guest has never been more critical. As international travel increases in 2023, discerning travelers now have ample destinations to explore around the globe. Niche marketing allows you to hyperfocus your message and campaign creative so that you’re starting a conversation and relationship with new travelers. This targeted approach is highly effective because it allows you to deeply understand the needs and preferences of a specific group of consumers and tailor your marketing efforts accordingly. This can help you stand out in a crowded market and attract a loyal and dedicated customer base. Let’s introduce you to seven trending travel personas for your hotel or vacation rental.
Read MoreWith 433 million monthly active users worldwide have you jumped a “board” on Pinterest yet for your short-term rental? We’re covering why Pinterest is your secret social platform to increase visibility to your vacation rental and how to set up your business account for success.
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