Running a rental property or short-term rental can be incredibly rewarding, but let's face it—getting those bookings isn’t always a walk in the park. If you’ve noticed that your bookings are slowing down, the issue might not be the property itself, but rather, a hiccup in your marketing funnel. We are going to break down where your marketing funnel might be faltering and, more importantly, how to fix it so you can keep those bookings rolling in.

It’s no secret, the travel industry isn’t slowing, and 2024 is expected to be a banner year. We've researched the top trends of hospitality travel for this year and are diving deep into the realms of wellness wonders, the influencer revolution, tantalizing partnerships, the luxury renaissance on rails, and the heartwarming embrace of multigenerational travel. So, get ready to rethink your marketing strategy because these trends can elevate your hospitality brand to new heights.

Couldn’t make VRMA International this year? Well, I’m bringing our presentation on influencer marketing to you. Check out how strategic partnerships with travel bloggers and content creators can skyrocket your social strategy.

With so much knowledge and experience in one location - the ideas, advice, and camaraderie flowed freely. I truly felt that community was strongly valued over competition. As I reflect on what I heard from the travel community as a whole, one thing stood out above everything else: the overall industry is at a pivotal transformation point.

The vacation rental industry is at an intersection of three core events. Here’s how they’ll impact you.

If you're looking to uplevel your Airbnb and stand out from the competition, there are certain amenities that can make all the difference. From top-notch kitchen appliances to must-have tech gadgets, investing in a few key items can help you attract more guests and earn five-star reviews. Here are five amenities to consider adding to your vacation rental.

With the hospitality industry pushed to the brink of burnout due to COVID regulations, furloughs, and travel restrictions, now more than ever we needed a reminder why we travel. Here are the three realizations I had when I unplugged for two weeks and released all responsibility.

It's no surprise to hear we're living in uncertain times. With a looming recession, skyrocketing inflation gas prices, and airline instability due to layoffs - the travel industry is experiencing extreme volatility after enduring two years of a worldwide pandemic.

Since 2019 - there's been a lot of change in the way consumers are searching and selecting their vacation destinations. While cleanliness, safety, location, and unique amenities remain the top reasons why travelers confirm reservations - this year hosts & hoteliers will need to shift once more to overcome unprecedented competition and budget-conscious travelers.

Here are 5 ways to market your hotel or short-term rental during a recession.

With over 660,000 Airbnb active listings in the United States, the competition has never been greater for hosts. Many have seen bookings dip due to the rising gas prices and inflation, greater competition in the local market, and eager travelers splurging on international vacations with COVID-19 restrictions easing. So how do you overcome short-term rental market saturation? By launching a micro targeted paid ad campaign on the largest social media platform in the world - Facebook.

According to REQ, 97% of Millennial travelers will share their travel experiences on social media, with 2 to 3 posting once a day. With Millennials making up majority of the workforce in 2024 and remote work on the rise, hotels and vacation rentals have a significant opportunity to directly connect with the industry’s next big spenders. Here’s how you do it.

Nestled between the Cape Fear River and the Atlantic Ocean, Bald Head Island is the hidden gem of North Carolina that is only shared between families and closest of friends. The five-mile island is only accessible by ferry and transportation comes in the form of a golf cart or bicycle so when you explore the canopy roads and countless beach accesses you’re fully immersed in the salt air and natural beauty of the island.