This year, approximately 62 million people will stay in vacation rentals in the US. So how do you attract those millions of people during your low or what most call shoulder season? With fluctuating demand and reduced occupancy rates, maintaining a steady flow of guests becomes crucial to sustaining profitability throughout the year. Here are four effective strategies that can help you maximize occupancy and capitalize on opportunities during the off-peak seasons.
Read MoreThrough a curated brand story, brand identity, guest experience, and social media, your hotel and vacation rental will imprint more on your guests than you realize. We help you find clarity to create a cohesive and impactful brand identity that communicates your story, values, and aesthetics that can then be targeted to your desired customer. Branding is the beginning of your first-class, hospitality experience. Learn how to leverage your brand to ensure target audience alignment and differentiation in the market.
Read MoreJessica and her team have really outdone themselves by creating something pretty unique for the hospitality industry—the Short-Term Rental Index - an invaluable resource and the first of it’s kind. This index serves as a crucial resource for property managers, owners, and hosts, offering a comprehensive overview of the technology available to tackle various operational challenges—from guest experience enhancements to efficient property management solutions. Here are ways Jessica and her team are contributing to the dynamic world of hospitality PR and marketing through technology.
Social currency is a great way to help drive new bookings to your short-term rental. If you don’t have a social strategy, you’re most likely leaving money on the table. While it’s impossible to keep up with all social platforms travelers are using today - we have the top three you’ll want to keep top of mind and develop a marketing plan for to help increase your investment return.
Read MoreOne way to not only wow your guests but protect your home investment is by upgrading a few areas of your space with smart home technology. By upgrading everyday elements in your short-term rental you can rest assured that you can always keep an eye on your property while giving your guests an experience unlike any other. Best yet, all of these technology upgrades are $275 and below.
Read MorePromoting on social media is an amazing way to get your listing out to the world and Instagram is a great platform to do so. Instagram is a visual social media platform that enables you to showcase your unique listing and develop a creative strategy. The more followers you have on Instagram, the more chance you have of booking more persons. People are more likely to book with you if they are able to visualize themselves in your rental.
You can utilize your account to publicize your listing, amenities, and other unique features to stand out from other properties. Following these tips below will help you promote your Airbnb Instagram account effectively.
Read MoreThere’s nothing more powerful than word-of-mouth marketing, and your past guests can become your biggest cheerleaders when it comes to sharing your property with new travelers. Getting a testimonial or case study from satisfied customers operates as the core of your social proof reviews, which can turn into months of content for your brand.
Read MoreDo you solely rely on Airbnb, VRBO, Homeaway, or another short-term rental platform to book your vacation rental? While these household names are recommended for last-minute reservations and properties new to the market, long-time hosts and guests are becoming agitated at the snowballing fees and scam requests coming through these tried and true booking platforms.
Short-term rental hosts are now seeking new ways to connect directly with guests and build their own websites and booking platforms with the help of STR tech companies like Guesty, Lodgify, and Uplisting. This independent technology allows hosts to direct book online without major players like Airbnb and VRBO taking a cut of the commission. However, it would be best to consider all the pros and cons of hosting online booking platforms before choosing a provider to ensure that the software works for you.
Read MoreBranding your AirBnB or VRBO is more than sticking a logo on some swag. Your brand is reflected in the decor, amenities, and photography you use to ultimately convince browsers to book. Here are 10 styling tips to uplevel your short-term rental listing.
Read MoreWhen building a brand palette, there are questions that can help you narrow in on the best color scheme to move your business forward. In this quiz, we not only want to equip you with the right questions to ask, but also help you frame your perception of branding to one that puts the focus on your customers to inspire growth for your brand and a fulfilling experience for them. Let the Sawgrass brand palette quiz help!
Read MoreWhen building a brand palette, there are questions that can help you narrow in on the best color scheme to move your business forward. In this quiz, we not only want to equip you with the right questions to ask, but also help you frame your perception of branding to one that puts the focus on your customers to inspire growth for your brand and a fulfilling experience for them. Let the Sawgrass brand palette quiz help!
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreAs every savvy digital marketer knows, Instagram is about much more than sharing and enjoying pretty pictures. Since its launch in 2010, the social media platform has become an invaluable tool for brands to promote their products and secure impressive growth in leads and sales. This is particularly true for luxury travel companies and other high-end ventures looking to sell a certain kind of lifestyle through influencer marketing.
Read MoreWith new Airbnbs and Vrbo rentals popping up every day, it may seem impossible for your property to stand out in a crowd. And while vacationers are searching for the perfect rental, we’ll help you position your property as the most Instagram-worthy stay in town. If you follow these three tips, you’ll create a brand for your rental experience and increase your bookings.
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