This year, approximately 62 million people will stay in vacation rentals in the US. So how do you attract those millions of people during your low or what most call shoulder season? With fluctuating demand and reduced occupancy rates, maintaining a steady flow of guests becomes crucial to sustaining profitability throughout the year. Here are four effective strategies that can help you maximize occupancy and capitalize on opportunities during the off-peak seasons.
Read MoreThrough a curated brand story, brand identity, guest experience, and social media, your hotel and vacation rental will imprint more on your guests than you realize. We help you find clarity to create a cohesive and impactful brand identity that communicates your story, values, and aesthetics that can then be targeted to your desired customer. Branding is the beginning of your first-class, hospitality experience. Learn how to leverage your brand to ensure target audience alignment and differentiation in the market.
Read MoreJessica and her team have really outdone themselves by creating something pretty unique for the hospitality industry—the Short-Term Rental Index - an invaluable resource and the first of it’s kind. This index serves as a crucial resource for property managers, owners, and hosts, offering a comprehensive overview of the technology available to tackle various operational challenges—from guest experience enhancements to efficient property management solutions. Here are ways Jessica and her team are contributing to the dynamic world of hospitality PR and marketing through technology.
Social currency is a great way to help drive new bookings to your short-term rental. If you don’t have a social strategy, you’re most likely leaving money on the table. While it’s impossible to keep up with all social platforms travelers are using today - we have the top three you’ll want to keep top of mind and develop a marketing plan for to help increase your investment return.
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreAs every savvy digital marketer knows, Instagram is about much more than sharing and enjoying pretty pictures. Since its launch in 2010, the social media platform has become an invaluable tool for brands to promote their products and secure impressive growth in leads and sales. This is particularly true for luxury travel companies and other high-end ventures looking to sell a certain kind of lifestyle through influencer marketing.
Read MoreWith new Airbnbs and Vrbo rentals popping up every day, it may seem impossible for your property to stand out in a crowd. And while vacationers are searching for the perfect rental, we’ll help you position your property as the most Instagram-worthy stay in town. If you follow these three tips, you’ll create a brand for your rental experience and increase your bookings.
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