This year, approximately 62 million people will stay in vacation rentals in the US. So how do you attract those millions of people during your low or what most call shoulder season? With fluctuating demand and reduced occupancy rates, maintaining a steady flow of guests becomes crucial to sustaining profitability throughout the year. Here are four effective strategies that can help you maximize occupancy and capitalize on opportunities during the off-peak seasons.
Read MoreThrough a curated brand story, brand identity, guest experience, and social media, your hotel and vacation rental will imprint more on your guests than you realize. We help you find clarity to create a cohesive and impactful brand identity that communicates your story, values, and aesthetics that can then be targeted to your desired customer. Branding is the beginning of your first-class, hospitality experience. Learn how to leverage your brand to ensure target audience alignment and differentiation in the market.
Read MoreJessica and her team have really outdone themselves by creating something pretty unique for the hospitality industry—the Short-Term Rental Index - an invaluable resource and the first of it’s kind. This index serves as a crucial resource for property managers, owners, and hosts, offering a comprehensive overview of the technology available to tackle various operational challenges—from guest experience enhancements to efficient property management solutions. Here are ways Jessica and her team are contributing to the dynamic world of hospitality PR and marketing through technology.
Email marketing is your best bet to connect and convince new guests and previous guests alike. In today's digital era, with more than HALF THE WORLD'S POPULATION utilizing email, the right email marketing strategy can significantly improve your relationship with guests and prompt them to return. Plus, the return on interest (ROI) is significant, with every $1 spent on email marketing bringing you $40 in return.
Let's explore how.
Read MoreFinding the right influencer for your brand is just the first step in an influencer partnership. Once you have identified the influencer you want to work with, there are several things you need to do to ensure a successful collaboration, so we’ve laid out some of the key steps to take once you’ve found the right influencer for your brand.
Read MoreHowever, influencer marketing is only as good as the influencer you partner with. It can be a challenge to find the right influencer to attract the right clientele to your property. But don’t worry, we’ve got some tips you can implement to help you find the best influencer to boost your vacation rental marketing strategy today.
Read MoreWith 433 million monthly active users worldwide have you jumped a “board” on Pinterest yet for your short-term rental? We’re covering why Pinterest is your secret social platform to increase visibility to your vacation rental and how to set up your business account for success.
Read MoreSocial currency is a great way to help drive new bookings to your short-term rental. If you don’t have a social strategy, you’re most likely leaving money on the table. While it’s impossible to keep up with all social platforms travelers are using today - we have the top three you’ll want to keep top of mind and develop a marketing plan for to help increase your investment return.
Read MoreThere’s nothing more powerful than word-of-mouth marketing, and your past guests can become your biggest cheerleaders when it comes to sharing your property with new travelers. Getting a testimonial or case study from satisfied customers operates as the core of your social proof reviews, which can turn into months of content for your brand.
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreRave reviews are the secret to a successful short-term rentals. A list of people fawning over your property and gushing over their stay is extremely influential when potential travelers are looking at your listing.How do you get those rave reviews? Create a 5-star experience for your guests that will give them lasting memories. Here are some practical tips to make this happen!
Read MoreAs every savvy digital marketer knows, Instagram is about much more than sharing and enjoying pretty pictures. Since its launch in 2010, the social media platform has become an invaluable tool for brands to promote their products and secure impressive growth in leads and sales. This is particularly true for luxury travel companies and other high-end ventures looking to sell a certain kind of lifestyle through influencer marketing.
Read MoreWith new Airbnbs and Vrbo rentals popping up every day, it may seem impossible for your property to stand out in a crowd. And while vacationers are searching for the perfect rental, we’ll help you position your property as the most Instagram-worthy stay in town. If you follow these three tips, you’ll create a brand for your rental experience and increase your bookings.
Read More“Checkout enhances the shopping experience by making the purchase simple, convenient, and secure.” Now that Instagram Checkout is accessible to all eligible businesses and creators in the United States (WOOHOO!), we’re spilling the tea on the Pros and Cons to help you decide if this new shopping platform is best for your business.
Read MoreYour company’s online presence has never been more important. With ever-adjusting regulations to accommodate COVID-19 guidelines to keep customers safe, they turn to Google, your website and your social pages to learn the latest. We’re sharing four secrets to snazz up your copywriting skills to increase sales.
Read MoreWe know a lot of small business owners need to bootstrap the basics - and marketing probably isn’t your first priority. When hiring a full in-house team is out of the question, but there’s another way to improve your results. Here are 6 signs it’s time to outsource your marketing.
Read MoreWhen we like something, we talk about it. It’s human nature. And, consumers—a whopping 83%, in fact—trust referrals from people they know. That is why referral marketing is so critical. Here are five tips to bolster your referral marketing program.
Read MoreHow many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.
Read MoreYou are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.
Read MoreYour marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.
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