5 Reasons Social Listening is the Best Investment for Your Vacation Rental Management Company

What if you could optimize all of your marketing efforts to increase your booking rate while improving your guest experience and operations - with one platform? Sounds too good to be true right? Well, the future is here for the hospitality industry and it's time vacation rental management companies took full advantage of AI. Social listening provides your insight into what guests are saying about your properties by monitoring and tracking mentions of your brand name, related topics, and even competitors. This level of understanding helps you pinpoint critical areas of discontent from your guests while also recognizing features and amenities that make you stand out against other properties! By navigating over 150 million conversations, published articles, and internet data you'll be empowered to better understand your guests and create an exceptional experience tailored specifically for them.

Instagram Shopping Checkout: The Pros and Cons You Need to Know

“Checkout enhances the shopping experience by making the purchase simple, convenient, and secure.” Now that Instagram Checkout is accessible to all eligible businesses and creators in the United States (WOOHOO!), we’re spilling the tea on the Pros and Cons to help you decide if this new shopping platform is best for your business.

4 Secrets to Create Content that Converts

Your company’s online presence has never been more important. With ever-adjusting regulations to accommodate COVID-19 guidelines to keep customers safe, they turn to Google, your website and your social pages to learn the latest. We’re sharing four secrets to snazz up your copywriting skills to increase sales.

7 Tips for Efficiently Marketing Your Business on Instagram

With one billion monthly users and 81% of users turning to Instagram to help research products and services, there’s no doubt the platform should have a place in your marketing strategy. Check out seven ways to use Instagram efficiently to market your business.

Courtney RossMarch 3, 2020marketing strategy, social media marketing, instagram

5 Dos and Don’ts of an Effective Call to Action

No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

Five Ways to Boost Online Sales With Social Media

With e-commerce projected to make up 17% of all US retail sales by 2022, you won’t want to miss out on this opportunity to capture new customers. So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media.

7 Mistakes To Avoid on Social Media

Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox. Avoid making these simple mistakes to increase your brand awareness and perception to the public.