As the summer months heat up, it’s time for many to head West to enjoy cooler mountain views. We are sharing some great items to give your cabin that luxe feel that will leave your guests feeling extra pampered. An updated interior can increase your ADR (average daily rate), and help you stand out in a competitive landscape, all while increasing guest satisfaction. All the products linked have 4-star reviews and above! So “add to cart” to create a luxury mountain vacation that will leave your guests wanting to book with you again and again.

Amazon Must Haves for Your Beach House

It’s officially beach season and we are sharing some great items to spruce up your short-term rental that can give it a coastal vibe while still being renter and budget-friendly.

How to Get Airbnb Bookings From Instagram

Promoting on social media is an amazing way to get your listing out to the world and Instagram is a great platform to do so. Instagram is a visual social media platform that enables you to showcase your unique listing and develop a creative strategy. The more followers you have on Instagram, the more chance you have of booking more persons. People are more likely to book with you if they are able to visualize themselves in your rental.

You can utilize your account to publicize your listing, amenities, and other unique features to stand out from other properties. Following these tips below will help you promote your Airbnb Instagram account effectively.

BrandingCourtney RossSeptember 1, 2021airbnb, luxury vacation rental, summer getaway, summer, summer travel

How to Turn Satisfied Guest Reviews into the Cornerstone of Your Brand

There’s nothing more powerful than word-of-mouth marketing, and your past guests can become your biggest cheerleaders when it comes to sharing your property with new travelers. Getting a testimonial or case study from satisfied customers operates as the core of your social proof reviews, which can turn into months of content for your brand.

Pros & Cons of Hosting Your Own Booking Website

Do you solely rely on Airbnb, VRBO, Homeaway, or another short-term rental platform to book your vacation rental? While these household names are recommended for last-minute reservations and properties new to the market, long-time hosts and guests are becoming agitated at the snowballing fees and scam requests coming through these tried and true booking platforms.

Short-term rental hosts are now seeking new ways to connect directly with guests and build their own websites and booking platforms with the help of STR tech companies like Guesty, Lodgify, and Uplisting. This independent technology allows hosts to direct book online without major players like Airbnb and VRBO taking a cut of the commission. However, it would be best to consider all the pros and cons of hosting online booking platforms before choosing a provider to ensure that the software works for you.

BrandingCourtney RossAugust 5, 2021airbnb, luxury vacation rental, summer getaway, summer, summer travel

10 Luxe Styling Tips for Your Airbnb

Branding your AirBnB or VRBO is more than sticking a logo on some swag. Your brand is reflected in the decor, amenities, and photography you use to ultimately convince browsers to book. Here are 10 styling tips to uplevel your short-term rental listing.

BrandingCourtney RossJune 30, 2021airbnb, luxury vacation rental, summer getaway, summer, summer travel

Sawgrass Spotlight: BTC Safaris

When building a brand palette, there are questions that can help you narrow in on the best color scheme to move your business forward. In this quiz, we not only want to equip you with the right questions to ask, but also help you frame your perception of branding to one that puts the focus on your customers to inspire growth for your brand and a fulfilling experience for them. Let the Sawgrass brand palette quiz help!

BrandingCourtney RossMay 25, 2021airbnb, luxury vacation rental, summer getaway, summer, summer travel

What is your brand palette?

When building a brand palette, there are questions that can help you narrow in on the best color scheme to move your business forward. In this quiz, we not only want to equip you with the right questions to ask, but also help you frame your perception of branding to one that puts the focus on your customers to inspire growth for your brand and a fulfilling experience for them. Let the Sawgrass brand palette quiz help!

BrandingCourtney RossMay 12, 2021airbnb, luxury vacation rental, summer getaway, summer, summer travel

Behind the Brand with TJ Callaway, Founder and CEO of Onward Reserve

As a native of Tallahassee, Florida and a frequent visitor to the Forgotten Coast, my love affair for Southern style and it’s relaxed simplicity is never-ending. So when I heard TJ Callaway, the Founder and CEO of Onward Reserve was available for an interview, I had to ask how he created such an approachable, luxurious brand that represented the natural beauty of the Southeast most know and cherish.

3 Reasons Why Your Business Needs Experiential Marketing

While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Here’s why personal interaction will always overpower a digital presence.

How to Make Happy Customers Your Greatest Advocates

When we like something, we talk about it. It’s human nature. And, consumers—a whopping 83%, in fact—trust referrals from people they know. That is why referral marketing is so critical. Here are five tips to bolster your referral marketing program.

Marketing Strategy, Business Plan, BrandingCourtney RossJuly 8, 2019referral marketing

Imitation Is A Form of Flattery. Five Tips to Overcome Competitor Copycats

For every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:

Business Plan, BrandingCourtney RossJanuary 29, 2019competition, copycat, imitation, better business, value proposition

How Your Menu Can Transform A Guest's Experience

Eaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guest’s experience with these simple design ideas for your next menu.

Embrace the Impact of Online Reviews

When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.