Effective Email Marketing: A Guide for Short-Term Rental and Hotel Owners

Email marketing is your best bet to connect and convince new guests and previous guests alike. In today's digital era, with more than HALF THE WORLD'S POPULATION utilizing email, the right email marketing strategy can significantly improve your relationship with guests and prompt them to return. Plus, the return on interest (ROI) is significant, with every $1 spent on email marketing bringing you $40 in return.

Let's explore how.

Instagram Shopping Checkout: The Pros and Cons You Need to Know

“Checkout enhances the shopping experience by making the purchase simple, convenient, and secure.” Now that Instagram Checkout is accessible to all eligible businesses and creators in the United States (WOOHOO!), we’re spilling the tea on the Pros and Cons to help you decide if this new shopping platform is best for your business.

4 Secrets to Create Content that Converts

Your company’s online presence has never been more important. With ever-adjusting regulations to accommodate COVID-19 guidelines to keep customers safe, they turn to Google, your website and your social pages to learn the latest. We’re sharing four secrets to snazz up your copywriting skills to increase sales.

3 Reasons Why Your Business Needs Experiential Marketing

While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Here’s why personal interaction will always overpower a digital presence.

Why Your Business Needs Google Business

How many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.

Five Ways to Boost Online Sales With Social Media

With e-commerce projected to make up 17% of all US retail sales by 2022, you won’t want to miss out on this opportunity to capture new customers. So how do you translate your social media presence into sales? Here are five ways to increase your online sales through social media.

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.

What Do Visitors Really Think of Your Website?

Your company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?

Embrace the Impact of Online Reviews

When was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.