Effective Email Marketing: A Guide for Short-Term Rental and Hotel Owners

Email marketing is your best bet to connect and convince new guests and previous guests alike. In today's digital era, with more than HALF THE WORLD'S POPULATION utilizing email, the right email marketing strategy can significantly improve your relationship with guests and prompt them to return. Plus, the return on interest (ROI) is significant, with every $1 spent on email marketing bringing you $40 in return.

Let's explore how.

4 Secrets to Create Content that Converts

Your company’s online presence has never been more important. With ever-adjusting regulations to accommodate COVID-19 guidelines to keep customers safe, they turn to Google, your website and your social pages to learn the latest. We’re sharing four secrets to snazz up your copywriting skills to increase sales.

4 Marketing Strategies to Appeal to Women Consumers

If women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.

Courtney RossMay 22, 2019marketing strategy, email marketing, digital marketing

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.