How to Entice Millennials to Visit Your Winery

Wineries have been around for centuries, but with rising costs, climate change, and the rise in sober curious movements, combined with the pervasive use of social media and a new generation of wine drinkers, the way wineries attract new customers has had to keep up with the changing times as well. Because millennials make up the largest share of the consumer market today, we are focusing on how to drive this powerful generation to your property today.

7 Tips for Efficiently Marketing Your Business on Instagram

With one billion monthly users and 81% of users turning to Instagram to help research products and services, there’s no doubt the platform should have a place in your marketing strategy. Check out seven ways to use Instagram efficiently to market your business.

Courtney RossMarch 3, 2020marketing strategy, social media marketing, instagram

6 Signs It’s Time to Outsource Your Marketing

We know a lot of small business owners need to bootstrap the basics - and marketing probably isn’t your first priority. When hiring a full in-house team is out of the question, but there’s another way to improve your results. Here are 6 signs it’s time to outsource your marketing.

Marketing Strategy, Business PlanCourtney RossDecember 6, 2019marketing strategy, outsourcing

3 Reasons Why Your Business Needs Experiential Marketing

While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Here’s why personal interaction will always overpower a digital presence.

5 Dos and Don’ts of an Effective Call to Action

No matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.

4 Marketing Strategies to Appeal to Women Consumers

If women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.

Courtney RossMay 22, 2019marketing strategy, email marketing, digital marketing

How Buyer Personas Can Save Your Spending

You are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.

Seven Marketing Best Practices for Small-Business Owners

Your marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.