6 Signs It’s Time to Outsource Your Marketing

As a solopreneur, have you become a Jack of all trades…but master of none? Do you spend hours writing copy or tweaking your website to find lackluster results? Or, has marketing been pushed to the wayside or the responsibilities been stretched across your employees? When marketing has become an anomaly, it’s time to make a change.

Business owners have a never-ending workload and face tough decisions on a consistent basis due to shifting priorities and last-minute emergencies. If you find yourself taking on more full-time roles than there are hours in the day, you will begin to find that your business is running inefficiently. 

When hiring a full in-house team is out of the question, but there’s another way to improve your results. Here are 6 signs it’s time to outsource your marketing.

Enthusiasm—and Productivity—is Waning

When marketing responsibilities are put either on yourself or spread across other employees whose core skill sets are elsewhere, energy becomes stretched thin and the quality of work lessens across the board. Transferring some of the digital marketing tasks to an agency will allow the internal team to refocus and excel on the things they are good at.

Input is Greater than Output

Time is money. If you’re spending more time trying to figure out how to do marketing tasks—from building a website all the way down to resizing and optimizing photos for social posts—than actually completing them, it’s time to assess whether you may actually save money by outsourcing. A professional marketing team will be able to provide better results in a shorter amount of time, providing a better bang for your buck and freeing up your time. 

Sales Begin to Decline

The truth is, growth and sales suffer when you’re doing too much. When handling all of your marketing or putting the responsibility on the wrong shoulders starts to hurt, not help, your company, it’s time to call in the big guns. A professional marketing agency allows your company to refocus its energy on low-hanging opportunities to spike sales quickly. An outside perspective can bring in fresh ideas and new clients.

You Can’t Decipher the Analytics

Digital marketing, in particular, is not an exact science, rather, it’s about testing and adjusting based on data and intuition. But, when you’re not sure which of your efforts are working because you can’t understand the analytics, all of your hard work and time you’ve put toward creating campaigns goes out the window. Marketing agencies have employees that live and breathe analytics and can make a world of difference for your strategy…and your bottom line.

You haven’t updated your marketing strategy

If you can’t think of the last time you adjusted your marketing strategy, or worse, have never made one, it’s time to ask for assistance. Marketing tactics are constantly changing, which means you should be regularly analyzing what’s working and what’s not and making modifications. Updating your marketing plan can help your company adjust for growth or increase sales during the off-season.

Taking the Plunge

Marketing should be one of your business’ top priorities, but it can be difficult to determine how much time and money to designate toward it. If you have a small marketing budget, your funds will be most effective in the hands of an agency where there are multiple experts available to help you in all aspects. Even if you have a small internal team, they may benefit from the insight of an external marketing team as well.

This doesn’t mean you have to hand over your entire business or even a section of your business to someone else. Rather, it will enable and empower you to focus on the aspects of your business you are passionate about. Decision making for your company will still be in your hands.

Not sure where you stand? We offer a free consultation to help you evaluate what areas of your business need the most assistance and let you prioritize which marketing project you’d like to tackle first.