4 Ways to Find the Right Influencer to Market Your Vacation Rental or Boutique Hotel
We already know that Influencer Marketing is one of the most cost-effective ways to boost your marketing strategies available today, delivering around 11x the annual ROI of traditional marketing.
However, influencer marketing is only as good as the influencer you partner with. It can be a challenge to find the right influencer to attract the right clientele to your property. But don’t worry, we’ve got some tips you can implement to help you find the best influencer to boost your vacation rental marketing strategy today.
Define your goals
Think about what you want to achieve with your influencer campaign. Do you want to increase bookings, raise brand awareness, or attract a new audience? With the right partnership, you can work towards all three. But knowing your goals ahead of time is key to helping you identify the right influencers and create a more effective campaign.
2. Identify your target audience
Once you've defined your goals, you need to identify your target audience. Who are you trying to reach? What age group, interests, and demographics are most likely to be interested in your vacation rental? This information will help you find influencers who have a following that matches your target audience.
3. find relevant influencers
Once you've identified your target audience, you can start looking for influencers who are relevant to your niche. A report from Izea on Influencer Marketing discovered that 62% of social media users trust influencers over A-list celebrities. This is because authenticity matters. However, not all influencers will be the best fit for you. Look for influencers who are active in your industry or niche. You can use tools like social media analytics platforms, influencer marketing platforms, and Google searches to find potential influencers. You can also search for relevant hashtags on Instagram or Twitter to find influencers already talking about your niche.
4. evaluate the influencers
When you've identified potential influencers, it's important to evaluate them to ensure they're a good fit for your brand. A larger following doesn’t always equal a good ROI for you. Watch out for accounts that have purchased followers instated of gaining them organically. Look at their engagement rates, follower count, and the quality of their content. You should also check their authenticity by looking at their follower growth rate, sponsored posts, and comments.
Finding the best influencer strategy for your vacation rental requires careful planning and research. But you can identify the right influencers, create a content strategy, and measure the results of your campaign. With the right approach, you too can tap into one of the most cost-effective marketing strategies available today.
Want a clearer path toward finding the best influencer partnership for your brand? Sign up for our Influencer Marketing E-Course dropping in May 2023 where you can learn how to:
properly research influencers
thoughtfully select an influencer
identify the most important social channels for your ideal guest market
and more!
