Identifying and connecting with your ideal guest has never been more critical. As international travel increases in 2023, discerning travelers now have ample destinations to explore around the globe. Niche marketing allows you to hyperfocus your message and campaign creative so that you’re starting a conversation and relationship with new travelers. This targeted approach is highly effective because it allows you to deeply understand the needs and preferences of a specific group of consumers and tailor your marketing efforts accordingly. This can help you stand out in a crowded market and attract a loyal and dedicated customer base. Let’s introduce you to seven trending travel personas for your hotel or vacation rental.

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