Sawgrass Awarded 2024 Best Marketing Campaign by VRMA
Sawgrass Marketing Announced as the Recipient of the 2024 Best Marketing Campaign by VRMA
Wilmington, NC - October 15, 2024 – Sawgrass Marketing has been awarded the prestigious 2024 Best Marketing Campaign by a Supplier by the Vacation Rental Management Association (VRMA), a professional trade association representing vacation rental managers in over 23 countries around the world. VRMA works to advance the vacation rental industry through education, networking, research, and advocacy. This prestigious recognition highlights Sawgrass’s proven commitment to providing exceptional design, creativity and marketing strategy for the hospitality industry.
Sawgrass Marketing Founder and Chief Marketing Officer, Courtney Ross, shared “Sawgrass has always taken pride in listening to our client’s vision and molding it into a reality with proven performance. Our team goes above the standard out-of-the-box marketing practices and provides a curated personal service that truly allows our clients to connect with their guests. This honor is a reflection of the time, care, and passion we bring to vacation rental management companies around the world.”
Sawgrass Marketing is a full-service, creative agency, rooted in southern hospitality, and influenced by international culture and design. We believe hospitality marketing should feel natural, impressionable, and genuine.
A New Take on Hospitality Marketing
Sawgrass Marketing understands vacation rentals because we own them too. Sawgrass saw an opportunity to help property managers, owners, and investors better connect with their guests through thoughtful imagery, improved design, and nostalgic communication that truly expresses the emotions guests experience while traveling. Sawgrass goes beyond email funnels and performance dashboards, to ensure their clients are developing a sensory relationship with their guests. Each client receives a welcome review to uncover ways to humanize their brand and naturally connect with their consumer. Sawgrass believes hospitality marketing is not, but should feel effortless.
A Leader in Performance & Service
As a leader in hospitality marketing, Sawgrass is not only committed to providing exceptional creativity and strategy, but giving back to our community. Sawgrass Marketing was founded by an active-duty spouse who quickly found that spouses of U.S. service members face unprecedented unemployment rates - typically six times the national average. To support families who silently serve, Sawgrass Marketing provides military spouses with employment opportunities and complimentary mentorship geared towards entrepreneurship.
The VRMA's recognition of Sawgrass Marketing at the 2024 Excellence Awards highlights the company’s role in elevating hospitality marketing and supporting those who serve.
Contact Information:
Katie Ketchum
Head of Operations
Email: info@sawgrassmktg.com
About Sawgrass Marketing:
Sawgrass Marketing was founded in 2017 to help luxury brands immerse their customers in the feeling of pristine, natural beauty. For our Founder, Courtney Ross, that feeling is found along the Forgotten Coast. As an ode to her Southern heritage, Sawgrass Marketing was named after the vast marshlands that cover the southeastern United States and host a diverse ecosystem of wildlife and natural beauty.
Now, that same organic purity of the outdoors often inspires and guides our branding and marketing strategies. We find that people connect most to the environments in which they are surrounded and help our clients create stories in which their customers can relate to. With purposeful marketing, we create meaningful relationships. The Sawgrass team now spans four states along the southeastern coast, two countries, and works with clients worldwide. Courtney and her team have over 30 years of combined experience in branding and marketing strategy.
About the VRMA Excellence Awards:
Vacation Rental Management Association (VRMA) members manage properties in over 23 countries around the world. VRMA is a professional trade association that works to advance the vacation rental industry through education, networking, research, and advocacy.
The Vacation Rental Management Association (VRMA) Excellence Awards celebrate the outstanding achievements of professionals in the vacation rental industry. These awards recognize the dedication, innovation, and contributions of companies and individuals who push the boundaries of hospitality and set new standards of excellence.