SOFventures - Branding

SOFventure founders Jaime and Ameeta were looking for a brand that embodies trust and purpose while also connecting to their clients on a personal level. As prominent members of the military, GS Civilian, and contractor community, they wanted their business to stand out from the rest.

SOFventures was built to support the warfighter and solve the complex problem set they face each day. Through acquisition, logistics, and engineering support, they're able to tackle any venture, big or small. Their experience, trust, and purpose for mission-critical obstacles guarantee success.

When we started developing their branding, Ameeta and Jaime wanted everything to have an outdoorsy feel. They felt this connected to their clients the most, so we pulled enriched, earthy tones that were very welcoming and grounding. The typography is very approachable but adds that military flare that is rooted in everything SOFventures achieves.