Snooti Co. - Branding

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Snooti Co. founder Ashley was looking for a brand that empowers women with the confidence to select, pair, and share wine stories. As a premier luxury journal, Snooti helps the overachieving heroine absorb wine knowledge easily and without the common perception of pretentiousness.

Ashley wanted the brand to give off the vintage, classic feel you experience when you escape to the vineyards of France and Italy.

The Sawgrass team created a logo and complete brand strategy that encapsulates a European retreat, acres of ripe grapes, and the special story every bottle of wine brings once uncorked.

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brandingGuest Userluxury branding, winery, premier luxury journal, wine, wine education, modern brand, feminine