Adapt Kitchen & Juice Bar - Branding

Located within the iconic Robert's Grocery Store on Lumina Ave, Adapt Kitchen and Juice Bar is Wrightsville Beach's premier takeaway dining selection that supports healthy living.

Chris & Elie Curry opened Adapt in 2018 and made a commitment to the community to provide healthy, sustainable nutritious meals and beverages for patrons on the go. All ingredients are sourced from local artisan bakeries and farmers and the packaging is made from recycled materials and compostable - an ode to preserving the coastal community. Can we just say that they are the absolute nicest people too?

When working together on their brand, we wanted to keep the core elements presented in their logo today - symmetry with an organic touch. A balance of three fonts and a hand-drawn palm frond, voilà. We are proud to share the new Adapt brand.