While social media and digital marketing are here to stay, an in-person experience can be just as, if not more memorable. Did you know that 41% of marketers believe live events are the most critical marketing channel? Here’s why personal interaction will always overpower a digital presence.
Read MoreNo matter where your audience may be in the marketing lifecycle for your business, a call to action (CTA), should be included each step of the way. But, not all calls to action are created equal. That’s why we’ve laid the groundwork for a successful CTA for your business. Here are 5 Dos and Don’ts of an Effective Call to Action.
Read MoreWhen we like something, we talk about it. It’s human nature. And, consumers—a whopping 83%, in fact—trust referrals from people they know. That is why referral marketing is so critical. Here are five tips to bolster your referral marketing program.
Read MoreHeading south on Market Street from Porter’s Neck towards downtown Wilmington you often find yourself tightly gripping the wheel and cursing under your breath as other drivers rush passed you on their morning commute. But if you take a right just past Bayshore Drive into Casa Blanca Coffee Roasters, you’ll find yourself in a caffeinated oasis with delectable dining treats.
Read MoreEmail marketing proves to be one of the top ROIs year-after-year. If you’re not utilizing this powerful tool to grow your business, now is the time to start! Check out these six tips to focus on when designing email campaigns.
If women drive 70-80% of ALL consumer purchasing decisions, how are you positioning your brand? Here are 4 marketing strategies to keep in mind when trying to appeal to women consumers.
Read MoreHow many times have you googled a local service and come across incomplete business hours, bad phone numbers, or inactive websites? As a customer, it’s a frustrating first-encounter when you’re ready to buy. As a business owner, it’s probably not on the top of your mind. Google Business is not only free, but it’s your first impression to new clients who are looking in your market.
Read MoreYou are likely to spend more time and money on pointless marketing pursuits if you don’t know who you should be selling to. Every marketing pitch needs to be assessed by your buying personas. Here are three ways that buyer personas save your spending.
Read MoreFor every good idea, there are copycats. While at the moment you may feel frustrated, bamboozled, or just flat out annoyed we want to assure you that yes you- the original- got it right. The competition copying your idea is your validation. Here are five tips to keep your ace in the hole and overcome copycat syndrome:
Read MoreWith 86% of US Consumers expecting companies to act on social and environment issues, it’s good to show how your business is involved in philanthropic activity. So, how is your business doing its part to give back to your community?
Here are seven simple ways you can improve your business and make an impact in your community not only in end-of year giving, but the entire year.
Read MoreYour marketing strategy is your blueprint to reach consumers and turn them into customers. By finding new ways to improve the customer experience, you will ultimately increase your bottom line. Regardless of whether you are a mom and pop shop, service-based B2B Company, or a locally-owned retailer, these seven marketing practices can be applied to your business now.
Read MoreThe landscape of downtown Wilmington is evolving. If you visited Wilmington six years ago, you would have found vacant lots where Wilmington’s new and most exciting development is happening. North Cape Fear River is the newest downtown development for Wilmington residents to appreciate the marine lifestyle in the Historic District.
Read MoreYour company website is a billboard, a brochure, a customer representative, and a sales representative all in one. It’s a marketing must-have that can help or hinder your business. So how can you easily pinpoint where to make improvements to your site? Get into the mind of your visitors. What do they really think of your site?
Read MoreEaters research two areas before deciding on a dining destination, reviews and the menu. A menu is much more than words on a paper, it can convey many things: personality, level of care put into each dish, and the type of experience you aim to deliver to your guests. Transform your guest’s experience with these simple design ideas for your next menu.
Social media is one of the most effective ways to communicate directly with your potential customers. Ace your social media strategy and it will become one of the most valuable resources in your marketing toolbox. Avoid making these simple mistakes to increase your brand awareness and perception to the public.
Read MoreWhen you enter Tails, you immediately feel as though you’ve been transported into the 1920s. The Art Deco décor, impressive chandelier, and playful lounge seating welcome you to relax and sip on a signature cocktail in style.
Read MoreWhen was the last time you Googled your business? Did you notice that 5-star rating on the right side? Are you happy with it? Your brand credibility depends on this simple stat. 90% of consumers read online reviews before visiting a business. Here’s how to embrace the power of online reviews and leverage them to your business’s advantage.
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