We’ve learned how to find an influencer that’s a good fit for you, and how to watch out for red flags within the industry, and now it’s time to draw up a contract! Creating a contract requires clear communication, transparency, and attention to detail to ensure both parties are on the same page, so we’re giving you a heads-up on how to create an ironclad document to protect you and your brand.
Read MoreFinding the right influencer for your brand is just the first step in an influencer partnership. Once you have identified the influencer you want to work with, there are several things you need to do to ensure a successful collaboration, so we’ve laid out some of the key steps to take once you’ve found the right influencer for your brand.
Read MoreInfluencer marketing can be a powerful tool for short-term rental owners and boutique hotels to elevate the marketing strategy of their property. However, not all influencer partnerships are created equal, and it's important to be aware of red flags that may indicate a problematic partnership.
Read MoreHowever, influencer marketing is only as good as the influencer you partner with. It can be a challenge to find the right influencer to attract the right clientele to your property. But don’t worry, we’ve got some tips you can implement to help you find the best influencer to boost your vacation rental marketing strategy today.
Read MoreWe already know social media allows hotels and vacation rentals to build trust and brand loyalty directly with their guests prior to arrival, but what if you had another credible source reaching your ideal clientele, effectively doing some of the legwork for you? In 2022, the influencer marketing industry alone was valued at $16.4 billion.
Read MoreIf you're looking to uplevel your Airbnb and stand out from the competition, there are certain amenities that can make all the difference. From top-notch kitchen appliances to must-have tech gadgets, investing in a few key items can help you attract more guests and earn five-star reviews. Here are five amenities to consider adding to your vacation rental.
Read MoreWhat if you could optimize all of your marketing efforts to increase your booking rate while improving your guest experience and operations - with one platform? Sounds too good to be true right? Well, the future is here for the hospitality industry and it's time vacation rental management companies took full advantage of AI. Social listening provides your insight into what guests are saying about your properties by monitoring and tracking mentions of your brand name, related topics, and even competitors. This level of understanding helps you pinpoint critical areas of discontent from your guests while also recognizing features and amenities that make you stand out against other properties! By navigating over 150 million conversations, published articles, and internet data you'll be empowered to better understand your guests and create an exceptional experience tailored specifically for them.
Read MoreIdentifying and connecting with your ideal guest has never been more critical. As international travel increases in 2023, discerning travelers now have ample destinations to explore around the globe. Niche marketing allows you to hyperfocus your message and campaign creative so that you’re starting a conversation and relationship with new travelers. This targeted approach is highly effective because it allows you to deeply understand the needs and preferences of a specific group of consumers and tailor your marketing efforts accordingly. This can help you stand out in a crowded market and attract a loyal and dedicated customer base. Let’s introduce you to seven trending travel personas for your hotel or vacation rental.
Read MoreThis year's Skift Global Forum had a wide range of global travel industry leaders, like Airbnb CEO Brian Chesky, Expedia Group Chairman, Barry Diller, and the CEO of Marriott International Anthony Capuano engaged in powerful, hard-hitting sessions with Skift editors as they shared cutting-edge knowledge, the latest travel industry trends, and what we can expect in the next year.
Read MoreWith the hospitality industry pushed to the brink of burnout due to COVID regulations, furloughs, and travel restrictions, now more than ever we needed a reminder why we travel. Here are the three realizations I had when I unplugged for two weeks and released all responsibility.
Read MoreGuests are looking for a place that has all the comforts of home. Adding these amenities that guests look for is a sure way to increase your bookings fast. According to a consumer survey commissioned by Airbnb, the majority of travelers say amenities are a top priority for a great trip. Here are a few of our favorites that can elevate your property to stand out above the rest.
Read MoreIt's no surprise to hear we're living in uncertain times. With a looming recession, skyrocketing inflation gas prices, and airline instability due to layoffs - the travel industry is experiencing extreme volatility after enduring two years of a worldwide pandemic.
Since 2019 - there's been a lot of change in the way consumers are searching and selecting their vacation destinations. While cleanliness, safety, location, and unique amenities remain the top reasons why travelers confirm reservations - this year hosts & hoteliers will need to shift once more to overcome unprecedented competition and budget-conscious travelers.
Here are 5 ways to market your hotel or short-term rental during a recession.
Read MoreIt’s officially beach season and we are sharing some great items to spruce up your short-term rental that can give it a coastal vibe while still being renter and budget-friendly.
Read MoreWith 433 million monthly active users worldwide have you jumped a “board” on Pinterest yet for your short-term rental? We’re covering why Pinterest is your secret social platform to increase visibility to your vacation rental and how to set up your business account for success.
Read MoreWith over 660,000 Airbnb active listings in the United States, the competition has never been greater for hosts. Many have seen bookings dip due to the rising gas prices and inflation, greater competition in the local market, and eager travelers splurging on international vacations with COVID-19 restrictions easing. So how do you overcome short-term rental market saturation? By launching a micro targeted paid ad campaign on the largest social media platform in the world - Facebook.
Read MoreA picture really is worth a thousand words or more like thousands of dollars in potential bookings. Photos are one of the top 3 reasons guests choose to book after location and price. The goal of photography is to attract guests to stay at your property. If you plan on taking photos yourself (which you can totally do!) here are a few tips that could help make your space look it's very best in person and for your online property listing.
Read MoreAccording to REQ, 97% of Millennial travelers will share their travel experiences on social media, with 2 to 3 posting once a day. With Millennials making up majority of the workforce in 2024 and remote work on the rise, hotels and vacation rentals have a significant opportunity to directly connect with the industry’s next big spenders. Here’s how you do it.
Read MoreSocial currency is a great way to help drive new bookings to your short-term rental. If you don’t have a social strategy, you’re most likely leaving money on the table. While it’s impossible to keep up with all social platforms travelers are using today - we have the top three you’ll want to keep top of mind and develop a marketing plan for to help increase your investment return.
Read MoreOne way to not only wow your guests but protect your home investment is by upgrading a few areas of your space with smart home technology. By upgrading everyday elements in your short-term rental you can rest assured that you can always keep an eye on your property while giving your guests an experience unlike any other. Best yet, all of these technology upgrades are $275 and below.
Read MoreAs the weather gets crisp and the holidays start to approach it’s time to start decorating. When we think of the holiday season we may forget that our short-term rentals need to be put in the holiday spirit as well. With an estimated 15 billion trips being taken during the holidays to visit loved ones or just to get away for a few days when everyone is out of school and off work, guests still want it to feel like it’s the holiday season. Here are a few affordable Amazon finds that can bring a little home for the holiday’s feel into your short-term rental space.
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